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, USA TODAY Published 7:03 p.m. ET April 10, 2018 | Updated 2:12 p.m. ET April 11, 2018


Amid the Twitter war between Jimmy Kimmel and Sean Hannity, Kimmel is now issuing an apology Time


Maya Popadic, 33, who runs a bakery in Sevnica selling First Lady Apple Pie.(Photo: Kim Hjelmgaard, USA TODAY)


SEVNICA, Slovenia — Few residents of this central Slovenian town known for its underwear factory, salami festival and hilltop medieval castle had heard of Jimmy Kimmel, Sean Hannity or the recent barbs they traded on TV and on social media. 

But when they heard that it all began with a joke that  Trump's accent on his ABC show, Jimmy Kimmel Live, many were not happy about it.

Sevnica, population approximately 5,000, sits in a valley next to the Sava River. The town dates back to at least the 13th century. It is also where the former model and First Lady of the United States spent her youth when she was named Melanija Knavs.

The "Presidential burger" at Rondo restaurant in Sevnica.

The "Presidential burger" at Rondo restaurant in Sevnica. (Photo: Kim Hjelmgaard, USA TODAY)

"It's very hard to speak English. Melania's been in the U.S. so long and she still has some problems, but Jimmy Kimmel should come to Slovenia and see how hard it is to speak another language," said Helena Horjak, 24, who works in a meat processing factory here that makes "First Lady" sausages. 

"It's just not fair," added Horjak's friend Maya Kantuzar, a nurse, also 24. "Melania is trying to help everyone. She is doing a really good job for children." USA TODAY spoke to the pair in one of the half dozen cafe-bars that line Sevnica's main street. 

over their feud that descended over several days into an acrimonious back and forth about their political views. Kimmel often lampoons conservatives such as Hannity, who hosts a FOX News program, over topics such as health care, immigration and women's rights. 

Melania Trump left Slovenia more than two decades ago to pursue a modeling career in the U.S. and hasn't returned to Sevnica for more than 10 years, but the town has sought to capitalize on her success since her ascension to the White House. 

At Rondo, a pizza and burgers restaurant, owner Bruno Vidmar has added a "Presidential Burger" to his menu. It features a slice of fried yellow cheese on top of the bun to represent Trump's hair. Spicy pickles stand in for his "hot statements" on Mexico, immigration and other topics. Rondo also serves a cake inspired and named after Melania: A white chocolate mousse, with nuts, that rests on a buttery crust and is adorned on top with a delicate sliver of gold-leafed white chocolate. 

More: Jimmy Kimmel quits feud with Sean Hannity, apologizes for joking about Melania Trump


"She's one of us," said Blaz Klenovsek, 19, a waiter at Rondo, expressing his admiration for the First Lady. "There isn't a plaque yet here for her, but maybe one day."

Although up the road at a bakery run by Maya Popadic, 33, there is First Lady Apple Pie for sale. "It's just incredible to me that a simple girl from Sevnica could make it so far," said Popadic, who noted that she was expecting a group of about 40 Slovenian tourists on Tuesday to sample the pie. Others have come from the U.S. and Japan.  

The First Lady Apple Pie has a large "M" branded in its middle out of powdered sugar.

There is also a "Melania" tour of Sevnica run by the local tourism bureau.

It explores where she went to nursery and middle school and places in Svenica she lived when it was a small industrial town in what was then Socialist Yugoslavia.

The home still owned in Sevnica by Melania Trump's

The home still owned in Sevnica by Melania Trump's parents, although they spend most of their time in New York. (Photo: Kim Hjelmgaard, USA TODAY)

The tourism bureau also sells Melania red wine for about a bottle, described as a "harmony of taste and quality that satisfies even the most demanding wine lover and is also an exclusive and elegant present." Also for sale: Melania beauty cream ("Light nourishing cream with soy oil, hops, coencim 10, vitamins and fatty acids against skin and wrinkling"; dark chocolate ("Long lasting shades of bittersweet taste before summer raspberry begins to shine"); and tea ("A genuine aroma of apple strudel, taste of Slovenian home with a hint of cardamon, hibiscus and lemongrass").   

Official statistics from the Sevnica tourism bureau show that tourism to the town has more than doubled over the last few years to about 1,450 visitors in 2016, the latest year for which data were available. It did not have any data on the sales of Melania products.

However, Melania, like her husband, is not shy of hiring lawyers, and has engaged a legal firm in Slovenia's capital Ljubljana to monitor the use of her name and image. 

Rosana Lemut Strle, a lawyer at the firm that represents her, said that her company has had to crack down on some First Lady products, but wouldn't specify which ones. 

"We are very proud of her," said Franja Krajnc, who works in yet another bakery in Svenica that sells Melania cake. "There is only one First Lady and she has said that she is teaching her son Barron some Slovenian. Her husband, though, he is too aggressive."

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